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According to the elaboration likelihood model ELM , what are the two routes of persuasion?
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Jan 20
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JaimeStockma
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According to the elaboration likelihood model ELM , what are the two routes of persuasion?
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Courtney87O
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The two routes of persuasion in the ELM are central and peripheral routes, and they differ in terms of the extent to which the receiver of a message uses cognitive elaboration.
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