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What is the elaboration likelihood model (ELM)?
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asked
Jan 14
in
Psychology
by
RuebenBarna7
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What is the elaboration likelihood model (ELM)?
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Jan 14
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LouveniaIrq
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The Elaboration Likelihood Model is a theory that predicts how individuals respond to persuasive messages. It proposes that individuals either process information centrally or peripherally depending on their motivation and ability to do so.
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