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How does the Social Identity Theory relate to the concept of persuasion?
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Jan 20
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MarkusOrdone
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How does the Social Identity Theory relate to the concept of persuasion?
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Jan 20
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JeremyCanady
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The Social Identity Theory suggests that persuasion is not only influenced by the content of the message, but also by the social identity of the persuader and the recipient of the message.
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