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How does the Selective Exposure Theory relate to persuasion?
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asked
Jan 20
in
Psychology
by
HeribertoGre
(
490
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How does the Selective Exposure Theory relate to persuasion?
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Jan 20
by
IrwinDeBoos5
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The Selective Exposure Theory suggests that persuasion may be difficult if the message contradicts the recipient's pre-existing beliefs and they are able to select information that confirms their beliefs.
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