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According to the Cognitive Dissonance theory, how does inconsistency between attitudes and behaviour lead to attitude change?
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Jan 16
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ClevelandHaw
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According to the Cognitive Dissonance theory, how does inconsistency between attitudes and behaviour lead to attitude change?
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AntoinetteCo
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inconsistency causes discomfort dissonance which motivates individuals to change either their behaviour or attitude in order to reduce the dissonance
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