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How does the cognitive dissonance theory explain attitude change?
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asked
Jan 15
in
Psychology
by
BradleySkt2
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How does the cognitive dissonance theory explain attitude change?
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Jan 15
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SebastianGar
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The cognitive dissonance theory proposes that individuals experience discomfort when their attitudes and behaviours are inconsistent. This theory emphasises the importance of cognitive consistency in shaping attitude change.
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