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How does the cognitive dissonance theory explain behaviour?
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Jan 20
in
Psychology
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INWTammi3575
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How does the cognitive dissonance theory explain behaviour?
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Jan 20
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BeulahMcclan
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The cognitive dissonance theory suggests that people experience discomfort when their beliefs and behaviours are inconsistent. It proposes that people will often change their beliefs or behaviours to reduce this discomfort.
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