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What is the role of motivation in persuasion?
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asked
Jan 20
in
Psychology
by
LesLaughlin5
(
310
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What is the role of motivation in persuasion?
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1
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Jan 20
by
BlairCoulsto
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450
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Motivation is important in persuasion as it can influence how deeply people process persuasive messages. High levels of motivation lead to deeper processing, making persuasion through central processing more likely.
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