According to social influence theory, what is the role of informational social influence?

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asked Jan 17 in Psychology by Jerrell23R07 (590 points)

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answered Jan 17 by Brigida91483 (470 points)

Informational social influence occurs when individuals conform to the behaviour of others because they believe that others have accurate information or knowledge.

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According to social influence theory, what is the role of informational social influence?

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