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According to Amos Tversky and Daniel Kahneman's prospect theory, how do individuals evaluate potential losses and gains?
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Jan 17
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MarianneW371
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According to Amos Tversky and Daniel Kahneman's prospect theory, how do individuals evaluate potential losses and gains?
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Jan 17
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CrystleHumph
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Individuals tend to give greater weight to potential losses than to potential gains.
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