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What is the main idea behind Festinger's cognitive dissonance theory?
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Jan 17
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AustinL82055
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What is the main idea behind Festinger's cognitive dissonance theory?
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ValeriaStrom
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Festinger's cognitive dissonance theory proposes that individuals experience discomfort when faced with conflicting beliefs and attitudes and will try to reduce this discomfort by changing or rationalising their beliefs and attitudes.
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