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According to Leon Festinger's cognitive dissonance theory, why do individuals experience discomfort when their beliefs and behaviors are inconsistent?
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Jan 17
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EdwinaGregor
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According to Leon Festinger's cognitive dissonance theory, why do individuals experience discomfort when their beliefs and behaviors are inconsistent?
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Jan 17
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DeneseWyo321
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Discomfort occurs because the inconsistency of these beliefs and behaviors causes a sense of dissonance, which motivates individuals to resolve this inconsistency through behavioral or cognitive change.
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