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Why is consistency important in persuasion?
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asked
Jan 17
in
Psychology
by
PercyBanning
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Why is consistency important in persuasion?
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Jan 17
by
EdwinStambau
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Consistency is important in persuasion as people are more likely to act in-line with their previous actions or commitments. Ensuring consistency in persuasive messages can make behaviour change more likely to occur.
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