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How can elaboration likelihood model be evaluated?
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asked
Jan 16
in
Psychology
by
RainaLayh653
(
630
points)
How can elaboration likelihood model be evaluated?
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Jan 16
by
HunterCarawa
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510
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Elaboration likelihood model can be evaluated by assessing the factors that determine the likelihood of processing a message centrally or peripherally, and the effects on attitude change and behaviour.
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