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According to the elaboration likelihood model, what determines the amount of cognitive processing that occurs when evaluating a persuasive message?
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Jan 16
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Psychology
by
MeaganLehman
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490
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According to the elaboration likelihood model, what determines the amount of cognitive processing that occurs when evaluating a persuasive message?
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Jan 16
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LorriHarton
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The motivation and ability of the listener.
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