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According to the Theory of Planned Behaviour, what is subjective norm?
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Jan 16
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MaryellenGra
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According to the Theory of Planned Behaviour, what is subjective norm?
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According to the Theory of Planned Behaviour, subjective norm refers to a person's perception of the social pressure to engage in a certain behaviour. It is one of the factors that determines a person's intention to behave in a certain way.
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