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According to the Elaboration Likelihood Model, what are the two routes to persuasion?
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Jan 15
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LeonelSiede
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According to the Elaboration Likelihood Model, what are the two routes to persuasion?
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Jan 15
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BradfordConr
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The Elaboration Likelihood Model suggests that there are two routes to persuasion: the central route, which requires a lot of cognitive effort and active processing, and the peripheral route, which relies on heuristics and other peripheral cues.
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