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What is the cognitive dissonance theory proposed by Leon Festinger?
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Jan 13
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JennieCrumle
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What is the cognitive dissonance theory proposed by Leon Festinger?
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Jan 13
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AugustinaLjy
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Leon Festinger's cognitive dissonance theory posits that inconsistencies in beliefs and attitudes can lead to mental discomfort, which individuals act to reduce by changing their beliefs or behaviours.
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