What is the availability heuristic?

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asked Jan 10 in Psychology by KFUBrayden3 (350 points)

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answered Jan 10 by AurelioDiggs (390 points)

The availability heuristic is a mental shortcut in which people judge the likelihood or frequency of an event or phenomenon based on how easily it comes to mind or how readily available it is in memory.

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What is the availability heuristic?

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